If you are even remotely connected to the business side of your private practice, marketing, and advertising, then you’ve probably heard the phrase “content marketing.” If not you are loosing clients to your competition.
You’ve at least been exposed to it through:
- Search engine optimization
- Email autoresponders
- White papers
- Social media
- Landing pages
But what exactly is content marketing?
Glad you asked, because I’ve got answers for you. One short answer, and one really long. Here’s our official definition:
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Which brings us to another question: how do you actually use content marketing in my private practice?
This is where we come in. We help you build, grow and expand your customer base and you get to do what you love; supply great services to your loyal customers while expanding your base. We will work with you to develop and implement an easy to use content marketing strategy that covers:
Content marketing essentials
Content marketing research
Content marketing promotion
Content business building